Global Premiere of Genre-Defying, Pan-Cultural Production


***The Waldorf Project: Chapter One/ Muskmelon***

Netil House, 1 Westgate Street, London. E8 3RP

10 – 14 October 2012, 7pm

Tickets £210


Global premiere of genre-defying, pan-cultural production – fusing theatrical performance,

visual arts, contemporary choreography & staging with haute cuisine & finest rare wine

Nighthawk News

Firetrench Directory

Six of the most exciting practitioners in the worlds of visual art, choreography, theatre, design, electronic music and gastronomy

come together in The Waldorf Project, 10-14 October 2012 at Netil House, which will be the most exclusive and talked-about event of the season.


Conceived and directed by British artist Sean Rogg, this unequivocably unique art performance unites the visual, aural, creative

and performative arts with some of the world’s rarest wines and finest food. Pushing each element to its limits,

the Waldorf Project creates an immersive experience marrying all five senses through food, drink, dance, sound and space.


Each of the collaborators has been chosen by Sean Rogg specifically for their imaginative approach to the theme – the rare Japanese muskmelon

– as well as their readiness to break boundaries through the most fundamental fusion of their diverse disciplines. From gastro-scientists and food designers

to choreographers and sound artists, The Waldorf Project unifies distinct arts to create a unique and fully immersive experience for their guests.


“The aim of the Waldorf Project is to create a completely new dining experience through the most fully immersive multi-sensory performance possible.”

explains Sean Rogg.“This inaugural event, which we have called “Chapter One/ Muskmelon”, is fundamentally themed around the metaphor of the

Japanese muskmelon, which is an incredibly rare and sought-after fruit representing a faultless synergy between man and nature. This is the first of a

number of productions we are developing and we will be making announcements about future events in 2013.”


The Waldorf Project: Chapter Two will take place in Spring 2013.


The Waldorf Project runs for five nights only, 10-14 October 2012. Places are limited to 40 per night.

Due to the finite nature of the event, The Waldorf Project is unable to provide complimentary tickets,

but there will be limited opportunities to witness rehearsals or attend tasting sessions in advance of the

opening night. Space is very limited so accreditation cannot be guaranteed.

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