– 40% of British adults believe UK businesses should offer more funds through corporate sponsorship
– Culture Secretary calls on others to invest in the arts alongside the Government
In a speech made yesterday, Culture Secretary Maria Miller urged UK organisations to “invest in creativity” and show their financial support for the arts alongside the Government. Meanwhile new research1 carried out for Investec Wealth & Investment, reveals that 40% of British adults believe UK businesses have a duty to step in and plug the funding gap left by Government cuts.
The Culture Secretary’s call for increased funding from sources beyond the public purse appears to be firmly supported by the UK public. In addition to the 40% that would like to see more corporate sponsorship of the arts, 35% say wealthy individuals should offer more financial support and 30% think UK businesses should offer more funds through donations. 16% even believe that additional taxes should be imposed on high earners to directly fund the arts.
One in five people (18%) believe that all Government funding of culture should be stopped, with the arts having to pay its way through admission prices or private donations. In contrast, 4% of people believe additional taxes should be levied on everyone to directly fund the arts.
Londoners are the most keen to see greater corporate support for the arts, with 53% saying businesses should offer more funds through sponsorship. Those in Yorkshire and Humber are most likely say that the arts should receive no public support – 25% think that all Government funding should be stopped.
The older generation would be happier to see Government cuts. Twice as many people over 55 think Government arts funding should be stopped, compared to those aged 18-34 – 24% v 12% respectively.
Investec Wealth & Investment, which provides specialist financial and investment advice to private individuals, commissioned the research to mark the third year of its Opera Holland Park sponsorship. Opera Holland Park was established to help make opera more accessible to a wider audience than traditional opera venues, by combining an informal approach with artistic integrity.
David Bulteel, executive director of investment management at Investec Wealth & Investment says: “The arts are a vital part of British culture and offer a clear benefit to the UK economy. The reduction in Government financial support for the sector means that funding in the form of sponsorship is increasingly important if it is to continue to thrive. We hope that other businesses are able to show their support for the arts at a time when many arts organisations are facing serious funding problems.”
A spokesperson from Opera Holland Park also commented: “Opera Holland Park is all about making opera more accessible. It provides what we believe to be a valuable introduction to the arts for many people and the financial support we receive through sponsorship plays a key part in this. The British arts sector is among the best in the world and financial support is absolutely vital in ensuring that it continues to hold its place.”
The Opera Holland Park 2013 season begins on 4 June and runs until 3 August. Tickets for the season go on general sale today (Thursday 25 April) online at www.operahollandpark.com and over the telephone at 10.00am on Monday 29 April by calling 0300 999 1000.