ROLLEI PRODUCT LAUNCHES TO SPEARHEAD UK EXPANSION

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– S50 Actioncam, Sunglasses Cam & Mini WIFI Camcorder ranges from the iconic camera manufacturer set to rock the UK market –

London, UK. 30th September 2013: Rollei, the iconic camera and accessories manufacturer, is launching an exciting new range of products to spearhead its expansion throughout the UK. Rollei are refocusing their efforts on the UK market with a growing new product portfolio and a packed schedule of activities over the next 12 months to engage UK customers.

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Rollei launched their new S-50 Actioncam at consumer electronics show IFA in early September. From early reviews, the 14 megapixel WiFi Action-Camcorder, available to buy from October, looks set to shake up the action cam market.

A Nitro Circus Live limited edition of the new S-50 will also be available to coincide with Rollei’s sponsorship of the European leg of the Nitro Circus Live tour. This partnership with the action sport collective will see Rollei further build their brand in the growing extreme sport arena.

The Splash-proof Rollei Sunglasses Cam 100 and Cam 200 have been specially designed for outdoor and sports enthusiasts, to record action on video more quickly and easily. With Full HD Video Resolution 1920×1080/30fps. 5 Megapixel Sensor with a 63 degree (100) and 135 degree (200) field of view angles. Audio recording in stereo with up to 60 minutes recording time.

Rollei Mini WIFI Camcorder: Mini HD Monitoring Camera – 1280×720 pixels (720p/30fps) Built-in lithium-ion battery and integrated Wi-Fi. Wireless video transmission direct to PC, smartphone/tablet or in the cloud. Can also be used as a webcam with 100 minutes of battery life in recording and streaming mode, built-in speakers and microphone.

Following the recent success at IFA in Berlin and the Southampton Boat Show, Rollei are exhibiting at:

? Gadget Show Live
29th Nov – 1st Dec 2013

? The Societies Photographic Convention
17th – 19th Jan 2014

? The Adventure Travel Show
25th – 26th Jan 2014

? The Telegraph Outdoor and Travel Show
13th – 19th Feb 2014

? Focus on Imaging
3rd – 6th March 2014

? The Photography Show
4th March 2014

? IPEX London
23rd March 2014

Founded in 1920 in Germany, Rollei manufactures market leading digital cameras, action cameras, camcorders, digital picture frames, scanners, tripods and one of the markets largest selections of related equipment and accessories.

Jeremy Rother, UK Sales Manager at Rollei comments, “For over 90 years the Rollei brand has been committed to making the world of photography accessible to everyone through it’s wide and innovative product offering. These new product lines utilise cutting edge technology and see Rollei continue to move forward into new fields. We want our products to be as exciting to people now as they were nearly 100 years ago”.

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