Newstag – the award-winning Stockholm-based video news service – has announced at MIPCOM plans to launch a business-to-business news service designed to offer online publishers and telecommunications (TELCOS) companies bespoke, broadcast-quality ready-to-air news programmes.
‘Newsreel’ will provide tailored news bulletins using professionally-produced video content that is curated by audiences. Using big data and machine learning, the result will be to provide top quality news programmes targeted to reflect the interests of viewers in any geographic market or demography.
Content providers, whether they are online publishers or TELCOS, are set to benefit as much as consumers from this service as the production cost is a fraction of the traditional cost of producing news programming, without any loss of quality or relevance. This will provide a sustainable solution to providers who are looking for news content but unable to fund their own news operation, while also giving existing newsrooms the opportunity to allocate resources to professional journalism, instead of overheads.
The ground-breaking model – which is a world first – is drawn from the Newstag platform, a ‘mobile-first’ news service aimed at consumers that enables users to create their own personalised TV channel or ‘tagtsream’ in seconds, organising, consuming and sharing stories that they find relevant or interesting among their social networks using the latest web and mobile technologies. All the content is drawn from some of the world’s leading professional news producers such as AP, AFP and Bloomberg.