Asterix : Partner of success!

Since its release on October 19th , The new album of Asterix and Obelix –Asterix and the Chariot Race– proved to be an instant success, rocketing up the booksales in France and in Europe, with more than 2 million copies already sold within the past 3 weeks. On top of that, a new live action movie has just been announced for 2020, that will bring our 2 Gauls to China.

Many prestigious sales partners seized the opportunity to get associated with this unique phenomenon in the field of the publishing world (first circulation of 5 million copies, including 2 millions in France).

http://nthn.firetrench.com

ASTERIX, PARTNER OF SUCCESS!
Since its release on October 19th, The new album of Asterix and Obelix
– Asterix and
the Chariot Race
– proved to be an instant success, rocketing up the booksales in
France and in Europe, with more than 2 million copies already sold within the past 3
weeks. On top of that, a new live action film has just been announced for 2020, that
will bring our 2 Gauls to China.
Many prestigious sales partners seized the opportunity to get associated with this
unique phenomenon in the field of the publishing world (first circulation of 5 million
copies, including 2 millions in France).
OUR PARTNERS ARE SPORTING THE COLOURS OF THE NEW ALBUM
Thanks to the release of
Asterix and the Chariot Race
, several licensees jumped at the
opportunity to make by-products based on the new album.
Pixi
, with an exclusive figurine of Asterix and Obelix on their chariot
Leonidas
with an exclusive metal box of chocolate
NamCo Bandai
, which are organizing a quest throughout Italy with the online game
Asterix and his friends
Ravensburger
, with the release of a jigsaw puzzle taken from a strip of the
« LE VILLAGE EN FÊTE » AT THE U SUPERMARKETS
From November 7th to December 17th, the U Supermarkets launch a
huge national promotional campaign: “Le Village en fête”.
1 200 stores
participate in the loyalty program
Millions of game cards
are distributed to the clients at the checkout
..
lanes
– Clients have
the opportunity to win 6 million gifts
(25 sorts of lots
..
for 172 partner brands !)
– Supported by a
national TV advertising campaign
ASTERIX AND MCDONALDS
Throughout the month of November, McDonalds – the famous fast
food restaurants – is once again a major partner of Asterix.
Millions of coupons
are distributed in an exclusive Asterix Happy
..
Meals box
– Many
exclusive mini-games
can be downloaded on mobile phones
..
and digital tablets
– Supported by a
national TV advertising campaign
ASTERIX AND THE SNCF GROUP
During All Saints holidays, Asterix and Obelix had the opportunity to
travel by train every day thanks to the SNCF Group !
100 000 magazines
had been given to families and children in 13
French train stations
1 million ticket jackets
had been printed with
Asterix drawings
200 000 Asterix fidelity cards
had been
..
distributed to the passengers
The mascots
were present in the train stations,
where
quizz contests
had been organized
……………..
to give the passengers the opportunity to
…………
………….
………..
win several gifts, including the new album,
………….
………….
……….
free entrances for the Parc Asterix, and many
………….
………….
……….
more surprises linked with the small Gaul
………….
………….
……….
with the winged helmet.