Highlights:
• Collaboration between competitors creates consolidated business software solution for multiple mediums
• Harris and Marketron systems provide sophisticated reporting and analytics for customers
• Two companies build a common solution for the greater good of the media industry
MELBOURNE, Fla. and HAILEY, Idaho, Oct. 31, 2011 — Harris Corporation (NYSE: HRS), an international communications and information technology company, and Marketron, a leading provider of business software solutions and services for the media industry, are working together to provide media organizations with a combined view of advertisers, revenue, inventory and other critical data across various media assets. The collaboration brings two competing media software providers together to develop a consolidated business solution for customers working across multiple mediums.